Women’s fashion retail giant Everything5Pounds have recently expanded their already market leading empire to now incorporate men. A leader in the low cost good quality market, Everything5Pounds have grown from strength to strength over the last few years, spawning a plethora of copycats. However, always one step ahead of the game they have now branched out into menswear.
Whilst the range is still small in comparison to the ladies wear and new arrivals are less frequent at the moment, the new collection is gathering pace quickly. With everything from men’s t-shirts to jeans, could this be the next step in men’s online retailing?
Men notoriously are not fans of shopping per say, but could by making the process online and cheap, change that? If anyone can Everything5Pounds can. “Why shouldn’t men have the same online shopping opportunities as women,” commented a spokesperson from the site. “We saw an opportunity in the market to not only give our female customers what they want, a place to buy clothes for their whole family, but also to expand our audience. Men need clothes just as much as women but are more defined in their taste. Rather than lead with ‘fashion’ items we have lead with the necessities, jeans, jumpers and a complete range of men’s t-shirts. So far it is proving successful, so who knows what might happen in the future.”
Whilst they might not be inclined to divulge now, Everything5Pounds have definitely got their finger on the pulse of their market and always one beat ahead. I predict that in the future we will not only see more regularly updated menswear but also a wider range of items including shoes and accessories.
To check out the full range of menswear on offer at Everything5Pounds, visit their website http://www.everything5pounds.com today.
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