In short, yes! Social Media is essential for all businesses in this day and age.
It’s a great way of quickly replying to customer/client questions and as a resource for testimonials. If your business isn’t socially active then 2014 is the year to change you habits and start Tweeting.
Tillison Consulting, a Digital Marketing company based in Waterlooville, Hampshire offer Twitter and social training services for all wanting to jump on the bandwagon.
Here’s what they had to say on the matter;
“B2B companies can use Twitter to engage with their peers. This social networking platform is great as it allows you to find out the latest industry news and engage with potential clients. It is a social medium, so you just simply ask questions, follow people who you’d like to work with, follow those who have skills you are interested in, or who you’re just generally interested in for what they have to say.
Twitter is a great way to engage with your audience. B2C companies can use Twitter to build relationships with their customers, get fast feedback to questions or issues or simply make their customers feel that they are important and a valuable asset in the development and promotion of the brand.
Whilst this may sound quite simple, Twitter needs more maintenance and time than other forms of social media as it moves so fast. As a social media management agency we can help you get the best from Twitter. Just look at our Twitter Training/Coaching options and we will be very glad to help you out.”