Business From The Bones Up

Britain is an incredibly innovative and driven country when it comes to business. With new businesses starting everyday in the UK, we thought we’d look at just what you need to build a business from the bones up.

Our business: Beauty Salon In Winchester

1. A Venue
You can’t have a beauty salon business if people don’t know where to come to have treatments. Winchester has a busy town centre which would make the perfect location for a salon. You are looking for a location which is either already suitable for your needs or one, which can be adapted. Don’t forget to include a space for your staff too.

2. A Website
Website design in Winchester is rife, thanks to the huge number of high quality web designers being based here. Finding a web company in Winchester to build you a website is vital to the birth of your business, but easy to do. Take a look at your competitor’s websites and take note of the elements you like and don’t like. Work out what you want to say on your website, compile a list of services and prices and a catalogue of brands you will be using then take them to your chosen designer. Being online in 2013 can be the difference between making your company successful and not. **

3. Social Media
As we all know social media is one of the fastest and cheapest ways to build a buzz about your company and to raise the profile of your business online. By demonstrating your personality through the mediums of Twitter and Facebook for example, you will attract people to your salon by making them feel like they already know and trust you before they even step foot through the door.

4. PR
PR isn’t necessarily a service you have to pay for if you want to build a buzz around your business. It can be achieved using social media if you are feel tech savvy or with good old fashioned print media if you aren’t. Have some flyers and menus printed and distribute them by hand around the business locally to you. Join some networking groups or make connections with businesses who share a similar audience to you such as hairdressers. A little ‘I’ll scratch your back, if you scratch mine’ can get you a long way these days.

Remember when building a business, whatever it maybe, the bones are connected to the muscles and the muscles to the skin, it all works better together. Start with a good plan and the rest will fall into place.

•• For website design in Winchester we recommend, Alniro.