The Reason Why Small Businesses Should Be Online

In 2012 the British spending public spent over £50bn online in the retail sector. This figure is predicted to increase by a further 14% in 2013, which means if you run a retail based business and you aren’t online you’re missing out on a huge slice of the pie. This dramatic statement doesn’t just apply to the retail sector though; sectors across the board are seeing a huge spike in enquiries and orders thanks to their online presence.

Back in the day businesses were built on word of mouth, direct mail and the shopper on the high street. Times have changed. The invention of the Internet has revolutionized how people shop, where people shop and how businesses are built. If you run a family business, lets take a building firm for example who specialize in home extensions, loft conversions, that kind of thing you’re knowledge of the internet and how it can help you may be limited. ‘The old ways are tried and tested,’ you might say, ‘so let’s stick to them.’ But what if we told you your customers don’t talk to their neighbours anymore, they don’t own a Yellow Pages and they work Mon-Fri 9-6? What if we told you they trust online recommendations, can surf the next at work and use email as their main form of communication?

These are the people you could reach with a simple WordPress website design. WordPress offer a huge variety of themes upon which you can build your site. They can easily be adapted to suit the needs of your business and can be easily maintained and managed from the back end, even by someone with limited experience. Whilst it is possible to acquire hosting and build a WordPress website design of your own if you are struggling or have limited computer knowledge then help is at hand. Alniro are a Hampshire based, full service creative agency who use cutting edge technology to help your business grow. Working with everyone from huge global brands like Hitachi, Mothercare and B&Q to smaller local businesses and hospitality services, Alniro know exactly how to get you seen online and help you build your business.

You don’t have to work in technology to use technology so whether you are a builder, a children’s toy maker or a beauticians get yourself a website and get connected to those people who don’t know their neighbours, who don’t have a Yellow Pages and who can’t spend their daytimes calling around for quotes. If you are one of these people but want to know more about what Alniro can do for you then call them on 01962 658220 or if you are a bit more Internet savvy check out their website www.alniro.com.