Setting up your own business is a courageous and complex affair. As well as defining the vision for your business, who your customers are and how to engage them you need to consider branding. What impression, visually, do you want to make?
Like businesses before and businesses yet to come, peer recommendation and word of mouth will form a consistent base of incoming business. The Design Council conducted a national survey of firms and identified that those businesses who had incorporated innovative and well executed design into their branding and promotional materials saw an increased level of competitiveness, market share and turn over. Baring this in mind, what do your business cards say about you? Are your leaflets a good representation of the stature of your company?
If you are a start up business then, Graphic Design company, Winchester Printing are the solution for you. They offer a comprehensive graphic design service which can take you through each step of the design process and produce all business materials needed, including branded clothing.
Managing Director Tim McMillen comments on the importance of good design, “You don’t get a second chance to make a first impression. People judge you. If you present yourself well, they’ll trust you. If your marketing looks amateur, you’ll turn them off. They’ll get an instant impression of what you’re like to do business with.” He continues, “In this economic climate, we all need to make sure we’re not missing out on valuable opportunities, just because we’re putting potential customers off.”
If you had never considered the importance of graphic design before then perhaps this article will have changed your mind. First impressions are a powerful tool in life as well as in business. If you think about how you dress for a meeting, it is with forethought and intent, your graphic design should be no different.
To learn more about how Winchester Printing, Graphic Design, Winchester can help you make the right first impression, call them on 01962 659106 or email them [email protected]
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