Guest post by Stella Lincoln
Some writers produce quality content, but their blogs somehow don’t make the audience. They should ask when an analysis is being done about this dilemma “how much do they know regarding the process of search engine?”
Well, even if you don’t leave any stone unturned while writing, your content needs to be search engine optimised in order to maximise its scope. Here are a few essential tips on how you can write blogs which work for both audience and search engines.
Create Appealing Headlines
Google simply loves it. Let’s suppose you have written an informative content and nobody is ready to go through it. How do you feel? Obviously, not good. The reason might be your ignorance towards crafting a catchy headline. Readers are moved to read your content only if your headlines look attractive to them.
Generally, a headline formulated around a question performs well. For example “Is your business facing these five common problems in marketing?” or headlines like “10 tips to improve engagements of your social media account” also prove to be very useful.
Your ranking is certain to improve on Google by inserting links. Internal links ensure that your reader stays for a more extended time on your website. On the other hand, external links on your site will add to your reputation of providing the best possible information to your readers. Both ways, you walk out as the sole beneficiary.
Know Your Keywords
You can increase 70 per cent chances of visibility by content optimisation even at the beginning.
People are looking for something particular, so choosing the right keywords is very important. Hence, it is one of the best ways to increase traffic. Make sure you have a list of the keywords related to the selected topic.
The chances are minimal that your competitors will go long-tail keywords, so consider using them. Since google adds are based on the keywords you utilise, using the right supply of keywords is one of the tips to better Adword as well. Stuff unnecessary keywords at your own peril.
Make Your Formatting Count
A large number of people read only desired parts of an article. Besides, reading on a screen demanding a little more as compared to reading on a paper. So, you should make your formatting count by making this experience as luxurious as possible for readers.
a) Highlight important points
Suppose, if someone is in a hurry and wants to skim the article in a real quick, your highlighted bullet points will fascinating him. Thus, he quickly creates an enormous image of the written material in mind.
b) Use quotations
Keep infusing references where they are due. It will save your article a learned-look and protect it from being one dimensional.
c) Divide article in subheadings
Subheadings contribute a lot by saving the time and energy of readers. It gives them direct access to what they are looking for instead of driving them crazy all around the text.
Stella is a single mom having two cute daughters. She is working as a marketing manager at Academist Help. Stella writes on the topics related to marketing on her blogs at Educator House. She has an extensive following on social media. Stella loves pets and likes to enjoy beachside with her daughters.