When entering into any website build there are things you have to take into consideration on the journey in order for the end product to be a success. You must also always keep your audience in mind as they, ultimately are the ones who will be buying from you or booking your services. In the industry this is known as user experience and it is vital to the success of your website.
Here is our quick guide to things to bear in mind.
Load Time:
You should try to ensure your webpages load as fast as possible. The ironic thing about load speed is that in the majority it will go unnoticed, except if it is slow, then people will notice and get disgruntled.
Call To Action & Contact Info:
Call To Action buttons are the elements of your website which you use to compel your user to act. They say things like ‘Buy Now’ or ‘Contact Us Today.’ To be most effective they should be in contrasting colours to the site and feature an arrow. If your desire is for people to get in touch then you need to show them how. Placing an email address, phone number and social media icons in the header are a great way to achieve this.
Think Web Not Print:
When writing content for your web pages you need to think web not print. Copy should only be as long as it needs to be and should always be benefit led.
Check Your Links:
Hyperlinking content and adding buttons to your site is great for retaining users and helping to navigate people around your site. However, this all falls flat if they don’t work. Be sure to check all your links and buttons before going live.
Spell Check:
Much like checking your links, it’s imperative to check your spelling. Good spelling and grammar helps to build trust in your brand.
Navigation:
As mention in the Check Your Links section, navigation is key for helping guide visitors around you site. If they can’t find what they are looking for then they won’t be able to buy it. Whether your navigation is linear, staggered, vertical or horizontal, just make sure your title are clear and defined.
If all these things have got you a little worried, don’t be, just consult an expert for advice. Either contact business colleagues for their recommendations or type web design, followed by your location into Google, e.g. Web Design Winchester and see who you think you could work with. Spindrift Media have an unique twist of specialising in motorsport web design and graphic design.
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